DIGITAL MARKETING
COURSE OVERVIEW
In today’s interconnected world, digital marketing is essential for businesses of all sizes to reach their target audiences effectively. The Digital Marketing Program at the WITU Digital Jobs Center equips participants with the knowledge and skills needed to excel in various digital marketing roles. Through a blend of theoretical concepts and practical applications, this program prepares individuals to create impactful marketing campaigns, analyze market trends, and leverage digital tools to drive business growth.
Course Duration
Duration: 12 Weeks
Details: Sessions: 3 sessions per week and Session Length: 3 hours
Program Eligibility
A good working laptop (8 GB RAM or above, 500GB HDD or 256 SSD)
A stable internet connection
A serene environment for virtual sessions
Ability to pursue the program on a full-time basis
Prior expression of leadership potential
Participants who complete multiple programs (e.g. Digital Marketing) can qualify for more advanced roles.
Our Admission Process
Step 1 - Apply
Submit your application. Share a bit about yourself and what’s driving you to start a career in data science.
Step 2 - Admission Assessment
Highlight both hard skills (e.g., software proficiency) and soft skills (e.g., communication) that are relevant to the job you’re applying for.
Step 3 - Admissions Interview
Speak with an Admissions representative in a non-technical interview. This is an opportunity for us to get to know each other a little better. Nothing technical – just a friendly conversation.
Step 4 - Admissions Decision
Receive your acceptance decision from Admissions. This usually happens within 3 business days.
Step 5 -Pre-work
If accepted, you’ll begin course pre-work to prepare for the first day of class. Our courses pre-work consists of 20-40 hours of lessons.
Our Three Pillars
Blended Peer Learning
You will be placed in small groups to work together as a team and complete academic goals in real-time virtual classrooms and during in-person sessions; which has goals at the individual and group level.
Mentor-Based Learning
A mentor will be available at all times during office hours to provide help and evaluate your work. We offer you a supportive and engaging work environment, where you can feel free to make mistakes and learn.
Projects-Based Learning
Our learning methodology focuses 100% on the needs of today’s market. You will work on real-world projects similar to those you’ll find on the job and complete them using the same tools used by professionals.
Job Opportunities
Job opportunities you can apply for at the end of the training includes:
Digital Marketing Specialist
Social Media Manager
Content Creator
SEO Specialist
Email Marketing Specialist
PPC (Pay Per-Click) Specialist
Digital Content Strategist
Web Analytics Specialist
Influencer Marketing Manager
Community Manager
Content Marketing Manager
Digital Advertising Specialist